CSP Creative Workshop Report

Report from a creative workshop for a campaign in Zambia address Concurrent Sexual Partnerships (CSP). The report includes the following information:

• I. Introduction
• II. Overview of Presentations and Discussion Highlights
  • a. What is CSP?
  • b. Literature Review
  • c. Qualitative Research Findings from Zambia
    • i. ZCCP
    • ii. SFH
    • iii. HCP
  • d. What is a Campaign?
• III. Brainstorming Elements of a Creative Brief (Group Work):
  • a. Primary Audience
  • b. Secondary Audiences
  • c. Branding Ideas
  • d. Potential Channels
  • e. Creative Concepts/Considerations
• IV. Next Steps

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019